Do "Little Emperors" Get More Than "Little Empresses"? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households

Chen Lin (First Author), Jeongwen Chiang (Participant Author), Yufei Zhang (Participant Author), Yuxin Chen (Participant Author)

市场营销学

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2020
Do “Little Emperors” Get More than “Little Empresses”? Boy-girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households(CEIBS Working Paper, No. 031/2020/MKT. 2020)
Lin, C., Chen, Y., Chiang, J. & Zhang, Y., 7月 2020.
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