Eli Lilly and Company, China Affiliate (A): War for Talent

Juan Antonio Fernandez (First Author), Jacqueline Zheng (Participant Author)

科研成果: 其它稿件案例

摘要

This is a series of two cases. In Case A, set in late October 2003, Eli Lilly China was preparing to initiate a series of new product launches in China over the next five years. Lilly management believed that the launches would help Lilly grow to be the top pharmaceutical company in China. In the meantime, management intended to double productivity at Lilly while maintaining the size of its team. Therefore, it was critical that the company recruit and maintain a pool of top medical representatives. As background information for understanding Lilly China’s recruitment needs, Case A describes China’s pharmaceutical business environment, Lilly China’s position within it, Lilly’s culture, its organization structure and philosophy, and the competitive labor market in China. The case notes that some consulting teams would be invited to help find solutions for the problems facing Lilly China.
源语言英语
页数21
出版状态已出版 - 1 1月 2004

案例编号

HRM-14-005

案例规范编号

HRM-14-005-CE

案例类型

Field

更新日期

2016-06-18

来源

China Europe International Business School

关键词

  • Labor Market
  • Lilly China
  • Pharmaceutical Industry
  • Recruitment
  • Talent War

案例学科表

  • 组织行为
  • 人力资源管理

案例行业表

  • 医疗保健服务

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