Fight for Survival: The First Year of the Hongfeng Hanyuan Consulting Company

S. Ramakrishna Velamuri (First Author), Xin Fu (Participant Author)

科研成果: 其它稿件案例

摘要

Shanghai Hongfeng Hanyuan Consulting Company, specializing in providing management training courses, was started in 2003, but was not in operation until 2007. Its founder and president, Sean Jiang, an MBA graduate with rich working experience as a successful training specialist in one of China’s leading companies, together with two of his previous co-workers, decided to restart Hongfeng because he believed he had accumulated sufficient knowledge about management training and the training industry. However, he quickly realized that it was not easy to duplicate his previous success in large training companies. Hongfeng’s total revenue in2007 was only 15 percent of the original target and the firm was losing money. More importantly, Jiang’s general manager decided to leave the company at the end of the year. Jiang needed to work out a strategy for 2008 in order to make sure his company could survive for another year.
源语言英语
页数15
出版状态已出版 - 1 1月 2008

案例编号

ENT-14-037

案例规范编号

ENT-14-037-CE

案例类型

Field

更新日期

2016-06-23

来源

China Europe International Business School

关键词

  • Consulting Industry
  • Corporate Growth
  • Entrepreneurial Spirit
  • Start-Up
  • Survival
  • Team Building

案例学科表

  • 创业
  • 战略

案例行业表

  • 专业、科学与技术服务
  • 其他服务

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