Finding a Casual Fashion Model for China (B): Giordano International: An Early Foreign Entrant

Hellmut Schütte; Wei Yang; Jocelyn Probert

Finding a Casual Fashion Model for China (B): Giordano International: An Early Foreign Entrant

Hellmut Schütte (First Author), Wei Yang (Participant Author), Jocelyn Probert (Participant Author)

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摘要

The casualwear industry in China had experienced fast growth in the past decade. Competition was intensifying as Chinese casualwear brands matured and as established foreign retailers entered the market. Case (A), as the introduction of the case series, describes the casualwear market in China, Chinese consumer development and the competition. Cases (B), (C), (D) and (E) describe the development and corporate strategies of four brands, namely Giordano, Metersbonwe, H&M, and Uniqlo, respectively.

源语言	英语
页数	8
出版状态	已出版 - 1 1月 2012

案例编号

STR-14-175

案例规范编号

STR-14-175-CE

案例类型

Library

更新日期

2016-06-18

来源

China Europe International Business School

关键词

Business Model
Casual Wear Industry
Corporate Strategy
Foreign Brand
Local Brand
Market Competition

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市场营销
综合管理
战略

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引用此

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AB - The casualwear industry in China had experienced fast growth in the past decade. Competition was intensifying as Chinese casualwear brands matured and as established foreign retailers entered the market. Case (A), as the introduction of the case series, describes the casualwear market in China, Chinese consumer development and the competition. Cases (B), (C), (D) and (E) describe the development and corporate strategies of four brands, namely Giordano, Metersbonwe, H&M, and Uniqlo, respectively.

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KW - Casual Wear Industry

KW - Corporate Strategy

KW - Foreign Brand

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KW - Casual Wear Industry

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KW - Foreign Brand

KW - Local Brand

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M3 - Case Studies

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Finding a Casual Fashion Model for China (B): Giordano International: An Early Foreign Entrant

摘要

案例编号

案例规范编号

案例类型

更新日期

来源

关键词

案例学科表

案例行业表

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