Fotile Group: Creating a Culture-Driven Organization

Siew Kim Jean Lee, Huirong Ju, Liman Zhao

科研成果: 其它稿件案例

摘要

This case delineates how Fotile Group (hereinafter "Fotile") continuously upgraded its vision, mission and broader cultural system in its pursuit of becoming a “great company” and “delivering happiness to millions of families.” Since its establishment in 1996, Fotile has attached great importance to corporate culture and invested substantial efforts to develop and transform its culture. Having gone through four main stages of exploration and development, Fotile devised a unique cultural system combining traditional Chinese culture with Western management theories. Since then, Fotile's unique culture has guided internal management. An employee management system promoted benevolence by providing love and care while assisting staff in finding material and spiritual fulfillment. In addition, Fotile's broadly-held consensus that “Culture is business” instructed the product development team to prioritize customers’ happiness over profits and convey the firm’s values via innovative and user-friendly products.
源语言英语
页数17
已出版 - 30 6月 2021

案例编号

HRM-21-771

案例规范编号

HRM-21-771-CE

案例类型

Field Case

更新日期

24/04/2023

附注

For more details, please visit www.chinacases.org

来源

China Europe International Business School

案例学科表

  • 人力资源管理
  • 组织行为
  • 战略

案例行业表

  • 制造
  • 零售

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