Grand Resort Bad Ragaz (A): Business Model Innovation in Wellness Tourism Industry

Wen‐Ching Chang, Wenting Xue, Katherine Rong Xin

科研成果: 其它稿件案例

摘要

This series of case studies lift the veil of wellness tourism, a popular but relatively niche market. Case A describes how wellness tourism had become more mainstream in recent years. At the foot of the Alps, there is a low-key luxury resort called Grand Resort Bad Ragaz. The resort Group organically combines the tradition of a family business and Swiss innovation in its strategy. On the one hand, all group-level decisions put the protection of the spring with about 800 years history as a prerequisite, and on the other, the resort group explores business opportunities with an open and creative mindset. However, in Europe, where the market was mature and saturated while the population was aging, how could wellness hospitality businesses stand out? Should Bad Ragaz Group keep focusing on loyal European guests who had already visited multiple times, or should they focus on new guests from Asia, especially China who seemed to be willing and able to visit more frequently and spend more in the future?
源语言英语
页数12
出版状态已出版 - 30 6月 2021

案例编号

IB-21-798

案例规范编号

IB-21-798-CE

案例类型

Field Case

更新日期

07/03/2023

附注

For more details, please visit www.chinacases.org

来源

China Europe International Business School

案例学科表

  • 国际商务
  • 服务管理
  • 战略

案例行业表

  • 艺术、娱乐、体育与休闲
  • 医疗保健服务
  • 房地产与租赁

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