Greatview: Challenger of Tetra Pak (B)

Shengjun Liu, Anna Wang

科研成果: 其它稿件案例

摘要

Facing strong competitors, Greatview struggled to survive. The company placed its focus on small customers and managed to lower production costs. The Chinese dairy market saw a boom in 2005, and Greatview, with a capital injection from PE firms, seized its opportunity to grow before Tetra Pak’s capacity could catch up with the market growth. Greatview’s real break came when it won an anti-trust lawsuit that forced the Tetra Pak–dominated market to open. By 2009 Greatview had become the second largest roll-fed supplier of aseptic packaging in China. How could Greatview achieve sustainable growth? The company would need to steer clear of a mine field of IPR lawsuits and heavily invest in R&D. There was another question to be addressed: facing its global competitor, Tetra Pak, should Greatview pursue globalization as well?
源语言英语
页数13
出版状态已出版 - 1 1月 2012

案例编号

STR-14-134

案例规范编号

STR-14-134-CE

案例类型

Field Case

更新日期

09/11/2023

附注

For more details, please visit www.chinacases.org

来源

China Europe International Business School

关键词

  • Aseptic Packaging Industry
  • Globalization
  • Market Competition
  • Patent Infringement
  • Survival of New Start-Ups

案例学科表

  • 创业
  • 综合管理
  • 战略

案例行业表

  • 制造
  • 其他服务

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