Greatview: Challenger of Tetra Pak (C)

Shengjun Liu (First Author), Anna Wang (Participant Author)

科研成果: 其它稿件案例

摘要

Greatview nurtured a dream of becoming the world leader in liquid food packaging within 20 years. After listing on the Hong Kong Stock Exchange on December 9, 2010, the company began to contemplate overseas expansion. Many European potential clients began to pursue cooperation with Greatview. Meanwhile, it also built a factory in Germany to compete in western Europe, which accounted for one-third of the global aseptic packaging market. The company also faced great challenges, including a lawsuit alleging patent infringement filed by Tetra Pak in July 2010, as well as possible harm from price competition due to higher production costs in its European plant versus its domestic plants. Greatview needed to re-consider its globalization strategy.
源语言英语
页数8
出版状态已出版 - 1 1月 2012

案例编号

STR-14-135

案例规范编号

STR-14-135-CE

案例类型

Field

更新日期

2016-06-18

来源

China Europe International Business School

关键词

  • Aseptic Packaging Industry
  • Globalization
  • Market Competition
  • Patent Infringement
  • Survival of New Start-Ups

案例学科表

  • 创业
  • 综合管理
  • 战略

案例行业表

  • 制造
  • 其他服务

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