Hotelvp: Swimming with Sharks

Yan Gong (First Author), S. Ramakrishna Velamuri (Participant Author), Liman Zhao (Participant Author), Liang Dong (Participant Author)

科研成果: 其它稿件案例

摘要

In August 2011, Mars Ren and Gene Deng created a technology-based venture, Shanghai Tianhailu Network Information Technology Ltd. Filled with passion; they aspired to make the business the first “factory outlet” in China’s hotel booking industry. To achieve this goal, they developed the Hotelvp app for mobile users. Each day after 6:00 pm, users could book accommodations online in hotels rated three stars or higher for that same night at a significant discount. Hotels also benefited because they could sell their unsold room nights at the last minute and improve their revenue management. Ren and Deng were convinced that this win-win idea would take off. Unfortunately, it failed to fully satisfy either the users or the hotels. In spite of the founders’ passion and energy, the business was still acquired by a much more powerful player in the online sector, JD.com, in early 2014. This case is designed to stimulate in-depth discussion based on the question: What are the key obstacles when launching a startup and how can they be overcome?
源语言英语
页数18
出版状态已出版 - 30 4月 2015

案例编号

ENT-14-303

案例规范编号

ENT-14-303-CE

案例类型

Field

更新日期

2016-06-23

来源

China Europe International Business School

关键词

  • Entrepreneurial Opportunity
  • Lean Startup
  • Startup Ideas
  • Technology-Based Entrepreneurship

案例学科表

  • 创业
  • 综合管理

案例行业表

  • 住宿与餐饮服务

指纹

探究 'Hotelvp: Swimming with Sharks' 的科研主题。它们共同构成独一无二的指纹。

引用此