Huanxin: Pivoting to Shared Strollers?

Dongsheng Zhou, Livia Ruan

科研成果: 其它稿件案例

摘要

This case relates to Shanghai Huanxin Electronic Technology Company (hereinafter "Huanxin"), and discusses the company’s decision to launch a new scheme for shared strollers. Huanxin, established in 2012, initially focused on providing technologies and services for government-funded public bicycle programs and metro cards. In 2016, following the arrival of bike-sharing in China, Huanxin rolled out its own scheme called '100Bike'. However, it was very short-lived. The company subsequently launched "Share++", an IoT SaaS platform for business customers which aimed to make their products and services (such as umbrellas) available for sharing. However, “Share++” soon encountered difficulties, including customer acquisition challenges and high operating costs. Therefore, Zhao Wei, CEO of Huanxin, decided to focus on a specific segment. By chance, he had heard his family complaining about the lack of baby strollers available for rent when they went on holiday. This inspired him with the idea of launching a stroller rental scheme. Should Huanxin enter into this new market?
源语言英语
页数7
已出版 - 30 6月 2021

案例编号

MKT-21-794

案例规范编号

MKT-21-794-CE

案例类型

Field Case

更新日期

07/03/2023

附注

For more details, please visit www.chinacases.org

来源

China Europe International Business School

案例学科表

  • 市场营销
  • 战略

案例行业表

  • 专业、科学与技术服务
  • 其他服务
  • 公用事业

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