IngCare: Tough Choices for Social Entrepreneurship

Meng Rui, Qiong Zhu, Xinjie Liu

科研成果: 其它稿件案例

摘要

Ing Care was founded with the vision of using technology to improve rehabilitation services for Autism Spectrum Disorders (ASD), in the hope of giving all autistic children access to effective treatment and intervention. In this sense, Ing Care was a social enterprise committed to creating social value by addressing social problems. During the eight years after its founding, Ing Care offered online training courses for autism therapists, and introduced the Verbal Behavior-Milestones Assessment and Placement Program ("VB") to provide patient-specific and individualized rehabilitation training, disrupting traditional practices. However, VR met a lukewarm response, forcing Ing Care to build its own rehabilitation facilities to endorse VB. Moreover, Ing Care designed a rehabilitation curriculum map and a digital platform for curriculum implementation and management, and made these products accessible to other rehabilitation facilities, medical institutions, and parents of autistic children. To grow its business, the company had brought in professional managers, who raised issues of cross-cultural conflict. In spite of this, by early 2022, Ing Care had two lines of business: one was to operate 15 self-owned high-end rehabilitation centers; the other was associated with transferring its capabilities outward (for example by creating the IDEA Inside brand, setting out exemplary models of IDEA teaching, and helping medical institutions to build an autism screening system. While the two business sectors presented both opportunities and challenges, Ing Care's founding team faced a strategic positioning dilemma: As a social startup with limited resources and capabilities, Ing Care had to decide on the relative emphasis it should place on opening more rehabilitation centers versus empowering other industry players to avoid spreading itself too thinly.
源语言英语
页数14
出版状态已出版 - 1 6月 2023

案例编号

STR-23-031

案例规范编号

STR-23-031-CE

案例类型

Field Case

更新日期

25/10/2023

附注

For more details, please visit www.chinacases.org

来源

China Europe International Business School

案例学科表

  • 伦理与社会责任
  • 创业
  • 社会企业

案例行业表

  • 教育服务
  • 医疗保健服务
  • 社会组织

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