InMobi: An Indian Internet Company Cracking China

Shameen Prashantham, Zhijing Cao

科研成果: 其它稿件案例

摘要

The case describes the process of entering the China market undertaken by InMobi, an Indian Internet Company that provides a mobile advertising platform and value-added services for brands. InMobi was intentionally developed as an international venture by its founders. After opening offices in South Africa, Europe, and North America, the board had a long discussion and eventually decided to enter the China market. The case describes how, under the leadership of Jessie Yang, InMobi China successfully adapted to the unique ecosystem of China’s internet industry. In 2019 InMobi's China revenue exceeded $100 million for the first time, accounting for over one-quarter of its parent company's global revenue, and next only to the US market. The case ends by noting the expansion of the Beijing office by inviting InMobi technologists from India and also plans for spinning off InMobi China as an independent company. After achieving the aspiring milestone, Yang also faced the business growth challenges. How could she strengthen InMobi's first-mover advantage in the China mobile advertising market and maintain good relations with headquarters to gain autonomy and trust?
源语言英语
页数15
出版状态已出版 - 30 6月 2021

案例编号

STR-21-746

案例规范编号

STR-21-746-CE

案例类型

Field Case

更新日期

07/03/2023

附注

For more details, please visit www.chinacases.org

来源

China Europe International Business School

案例学科表

  • 国际商务
  • 战略
  • 创业

案例行业表

  • 信息、媒体与通讯
  • 专业、科学与技术服务

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