LIDU Liquor: A Time-honored Baijiu Distiller's Digitalization

Haibo Hu, Shimin Chen, Yiqin Wang, Fan Yu

科研成果: 其它稿件案例

摘要

In the second decade of the 21st century, many time-honored baijiu distillers faced challenges from the digital economy. Going digital was undoubtedly tricky for them, but the mega-trend of digitalization was unavoidable, and the time-honored baijiu distillers had no choice but to adapt. Leading time-honored baijiu distillers were the first in the industry to jump into this trend. However, the road ahead seemed more challenging for small and medium baijiu distillers. This case study focuses on digitalizing a time-honored baijiu distiller in Jiangxi - LIDU Liquor (hereinafter referred to as LIDU). The case describes LIDU's digital journey starting in 2014, focusing on defining digitization, influencing factors, digital measures, and evaluating indicators. It aims to help students understand why and how time-honored baijiu distillers start digitalization. It also provides suggestions on how to assess its digitalization performance. This case offers insights and references for traditional manufacturers and companies in the digital era.
源语言英语
页数10
出版状态已出版 - 31 5月 2022

案例编号

GC-21-013

案例规范编号

GC-21-013-CE

案例类型

Field Case

更新日期

12/04/2024

附注

For more details, please visit www.chinacases.org

来源

China Europe International Business School

案例学科表

  • 战略

案例行业表

  • 制造
  • 零售

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