Marketing Aesthetics: The Strategic Management of Branding, Identity and Image

Bernd H. Schmitt (Participant Author), Alex Simonson (Participant Author)

    科研成果: 书/报告 › 专著

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    探究 'Marketing Aesthetics: The Strategic Management of Branding, Identity and Image' 的科研主题。它们共同构成独一无二的指纹。

    Social Sciences