MicroPort Scientific: An Odyssey Starting with Coronary Stents

Wei Zhang (First Author), Leiping Xu (Participant Author)

科研成果: 其它稿件案例

摘要

Aiming to illustrate an innovation model in an emerging market, this case summarizes the successful launch of drug-eluting stents at MicroPort and the development of innovation capabilities and culture within the company. The case also demonstrates a strategic dilemma appearing after one round of effective technological innovation and, more importantly, how understanding the value system — in this case, the health care system — is key to sustaining innovation.
源语言英语
页数21
已出版 - 1 1月 2012

案例编号

GM-14-124

案例规范编号

GM-14-124-CE

案例类型

Field

更新日期

2016-07-01

来源

China Europe International Business School

关键词

  • Business model
  • Healthcare
  • Innovation
  • Strategy

案例学科表

  • 综合管理
  • 战略

案例行业表

  • 医疗保健服务

指纹

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