mPedigree: Social Innovation for the Healthcare Sector

Kwaku Atuahene-Gima (First Author), Patricia Akua Afful-Kwaw (Participant Author)

科研成果: 其它稿件案例

摘要

Across the developing world, especially in West Africa, the issue of fake and counterfeit medication is a huge problem. The World Health Organization (WHO) estimates that in many emerging markets, up to 30% of drugs are compromised. The growing sophistication of cheap graphic software and hardware kits means that packaging, including traditional security features such as holograms, can be perfectly replicated by even small time counterfeit operators, making the need for a highly robust but economically feasible system urgent. Technology entrepreneur Bright Simons and his team launched a social innovation through their company, mPedigree Network, in 2007 to combat the drug counterfeiting menace. The innovation is a simple, mobile-based service that allows patients to test the authenticity of the medicines they purchase. Pharmaceutical companies emboss special codes on drug packages that are recorded in mPedigree’s database. Consumers can scratch off a panel on the drug to reveal a code, which they send via text message at no charge to a short number provided by telecommunication companies. The code goes to a central registry (managed by Hewlett-Packard) for authentication and a response was received within seconds. This case provides a basis for discussion in EMBA and MBA classes of how companies working in a network can create value for their customers.
源语言英语
页数13
出版状态已出版 - 1 1月 2013

案例编号

SE-14-166

案例规范编号

SE-14-166-CE

案例类型

Field

更新日期

2016-06-23

来源

China Europe International Business School

关键词

  • Business Model
  • Drug Conterfeiting
  • Healthcare Industry
  • Social Entreprensurship
  • Social Innovation

案例学科表

  • 社会企业
  • 市场营销

案例行业表

  • 制造

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