Red Collar Group: Succession and Strategic Transformation (B)

Jean S. K. Lee (First Author), Liman Zhao (Participant Author)

科研成果: 其它稿件案例

摘要

This two-case series focuses on leadership succession and strategic transformation in a Chinese private business. Case (A) describes the strategic transformation from a traditional massive production model to a personalized customization model. Behind the strategic transformation was the story of the founder, CEO Mr. Daili Zhang, who was willing to hold on to his dream even if none of his employees would. Case (B) illustrates the succession story from the perspective of Ms. Yunlan Zhang, the daughter of Daili Zhang. Though she had performed remarkably as a leader, she understood that the succession was still a work in progress, and that there were various challenges to overcome while implementing the firm’s strategy.
源语言英语
页数16
出版状态已出版 - 1 8月 2016

案例编号

GC-15-046

案例规范编号

GC-15-046-CE

案例类型

Field

更新日期

2016-09-06

来源

China Europe International Business School

关键词

  • Family Business
  • Leadership
  • Strategy Transformation
  • Succession

案例学科表

  • 组织行为
  • 战略

案例行业表

  • 制造

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