摘要
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
源语言 | 英语 |
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出版商 | Palgrave Macmillan |
页数 | 163 |
版本 | 1st ed |
ISBN(印刷版) | 9781137543530 |
出版状态 | 已出版 - 1 1月 2015 |
Call number
658.049/P235/2015Author information
Seung Ho Park is a Professor of Strategy at China Europe International Business School, China. Gerardo R. Ungson is Y.F. Chang Endowed Chair Professor of International Business at the College of Business, San Francisco State University, USA. Andrew Cosgrove is a Global Lead Analyst at Ernst & Young, UK.指纹
探究 'Scaling the tail : managing profitable growth in emerging markets' 的科研主题。它们共同构成独一无二的指纹。引用此
Park, S. H., Ungson, G. R., & Cosgrove, A. (2015). Scaling the tail : managing profitable growth in emerging markets. (1st ed 编辑) Palgrave Macmillan.