Secondary Business Model Innovation in Emerging Economies

Sonia Mehrotra (First Author), S. Ramakrishna Velamuri (Participant Author)

科研成果: 期刊稿件期刊论文

2 引用 (Web of Science)
72 下载量 (Pure)


We study two quick-service restaurant (QSR) chains based on regional ethnic foods that were launched in China and India. The products that these QSR ventures offered had hitherto been sold by fragmented street vendors who typically operated single outlets. Inspired by the successful business models of international QSR brands, these entrepreneurs developed business models to popularize their chosen regional ethnic foods in multiple new regions and grew their organizations to 1,400 and 300 outlets in China and India, respectively. We build on the recently coined concept of ‘secondary’ business model innovation (SBMI), which is based on inter-organizational learning, break down its constituents into creative and imitative, specify the mechanisms through which it is achieved, and propose that it is a specific case of the more general construct of creative imitation.
期刊Management and Organization Review
已出版 - 2021

Corresponding author email


  • Innovación del modelo de negocio
  • aprendizaje contextual
  • aprendizaje indirecto
  • business model innovation
  • contextual learning
  • creative imitation
  • imitación creativa
  • innovación del modelo de negocio secundario
  • secondary business model innovation
  • vicarious learning
  • инновации вторичных бизнес-моделей
  • контекстное обучение
  • опосредованное обучение
  • творческое подражание
  • 创新创造性模仿
  • 商业模式创新二次商业模式
  • 情境学习инновации бизнес-моделей
  • 替代性学习


  • ABDC-A
  • Scopus
  • SSCI


探究 'Secondary Business Model Innovation in Emerging Economies' 的科研主题。它们共同构成独一无二的指纹。