Shanghai Highly (Group) Co., Ltd.

Weijiong Zhang (First Author), Dimeng Kuai (Participant Author)

科研成果: 其它稿件案例

摘要

Shanghai Highly (Group) Co., Ltd. is a developer and manufacturer of home air conditioning compressors and other related products. In 2013, the annual production capacity for its main products (home air conditioning compressors) made impressive advances globally. However, intense competition among air-conditioning manufacturers has led to a reshuffle among manufacturers of home air conditioning compressors. As a company focusing on manufacturing home air conditioning compressors, Highly has lost its dominant position in the market, and its return on investment has hovered around 6% for years. To achieve better performance, Highly must address multiple challenges and questions. Should the company begin producing complete air conditioners? Should it expand production capacity for its home air conditioning compressors? How can Highly solve problems like high labor costs and fluctuations in raw material prices? After returning from a visit to Japan, Highly’s chairman, Mr. Shen Jianfang, must now consider these very issues.
源语言英语
页数17
出版状态已出版 - 4 6月 2015

案例编号

STR-14-317

案例规范编号

STR-14-317-CE

案例类型

Field

更新日期

2016-06-21

来源

China Europe International Business School

关键词

  • Capacity Expansion
  • Industrial Chain
  • Market Competition

案例学科表

  • 综合管理
  • 战略

案例行业表

  • 制造

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