Small Snack, Big Business: The Story of Jiujiuya (A)

S. Ramakrishna Velamuri (First Author), Hua Zhang (Participant Author), Xin Fu (Participant Author)

科研成果: 其它稿件案例

摘要

Jiujiuya cases document the story of Gu Qing’s venture, founded in 2002 in Shanghai, to produce and market a popular Chinese snack – stewed duck’s neck. Jiujiuya faced the typical difficulties of start-ups: revenues that were far lower than forecast and rapidly dwindling cash reserves. Gu Qing faced the difficult question of what to do to turn the business around. The case touches upon three issues: 1) evaluating business opportunities; 2) understanding the intricacies of a business model; and 3) modalities of scaling retail outlets. The case is split into three parts – A, B and C – with each one allowing the instructor to illustrate different aspects of the feasibility of the business.
源语言英语
页数5
出版状态已出版 - 1 1月 2003

案例编号

ENT-14-086

案例规范编号

ENT-14-086-CE

案例类型

Field

更新日期

2016-06-23

来源

China Europe International Business School

关键词

  • Catering industry
  • Chain-Store Operation
  • Entrepreneurship
  • Financing
  • Retail

案例学科表

  • 创业

案例行业表

  • 住宿与餐饮服务
  • 零售

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