Souche: A Game Changer in the Used Car Market?

Yan Gong (First Author), Qiong Zhu (Participant Author)

科研成果: 其它稿件案例

摘要

This case describes Souche’s beginning in China’s used car market, which had suffered problems in trading due to asymmetric information. Junhong Yao, the founder of Souche, planned to build an O2O trading platform for used cars to eliminate these problems. However, when staring the business, Yao could not define the right path for such a plan. Instead, he and his team tested a simple product in the market, and then quickly and continually made adjustments based on the market’s reaction. In one year, their business model experienced two iterations, going from consignment sales to presales and then to an advisory model. Two months after the advisory model was put into operation, Yao discovered problems with the model and vetoed it. Now in early 2014, he again had to change the direction for the model. What would he do next?
源语言英语
页数16
出版状态已出版 - 30 10月 2015

案例编号

ENT-15-035

案例规范编号

ENT-15-035-CE

案例类型

Field

更新日期

2016-06-24

来源

China Europe International Business School

关键词

  • Business model iteration
  • Dimension Reduction
  • Used cars

案例学科表

  • 创业
  • 运营与管理科学
  • 战略

案例行业表

  • 制造
  • 运输与仓储
  • 信息、媒体与通讯

指纹

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