Swire Properties: Sustainable Development Strategy (A)

Yuan Lu (First Author), Wei He (Participant Author)

科研成果: 其它稿件案例

摘要

On a sunny morning in the spring of 2009, Cary Chan, the Head of Technical Services and Sustainability at Swire Properties, sat with us in his new office in One Island East, and reflected on his experience of sustainable development at Swire Properties over the past decade. He explained how he had witnessed many changes in sustainable development practices in Swire Properties over the years, and recalled the impressive lengths Swire Properties’ top management had gone to in order to integrate sustainable development into the company’s corporate mission. Given the company’s rapid growth, especially seen in its entry into Mainland China, Mr. Chan proposed a plan to the executive board to improve sustainable development practices in Hong Kong and to introduce them in Mainland China.
源语言英语
页数15
出版状态已出版 - 1 1月 2010

案例编号

STR-14-101

案例规范编号

STR-14-101-CE

案例类型

Field

更新日期

2016-06-23

来源

China Europe International Business School

关键词

  • Core Values
  • Corporate culture
  • Market Entry
  • Sustainable Development

案例学科表

  • 战略

案例行业表

  • 房地产与租赁

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