The Alibaba Group's Corporate Values

Jean S. K. Lee (First Author), Wanwen Zhong (Participant Author), Jing An (Participant Author)

科研成果: 其它稿件案例

摘要

This multifaceted case focuses on corporate values, authentic leadership and responsible leadership, with the concepts of morality and business ethics featured throughout. It explores how the Alibaba Group built its corporate values and preserved them during a crisis. It also illustrates how the authentic leadership of Jack Ma, the Group’s founder and board chairman at the time, influenced the Group’s corporate values, and how his responsible leadership framed Alibaba’s response to a crisis, even at the expense of talent and short-term performance. The 2011 merchant fraud scandal threatened Alibaba’s promising future, put the credibility of its corporate values on the verge of collapse, and endangered the public’s perception of the trustworthiness of Internet-based trading. The case dilemma hinges on the fate of two talented senior executives who were accused of negligence. The board of directors had to decide how to respond to the crisis and prevent future fraud on Alibaba’s diverse web-based trading platform.
源语言英语
页数18
出版状态已出版 - 1 1月 2012

案例编号

OB-14-181

案例规范编号

OB-14-181-CE

案例类型

Field

更新日期

2016-06-18

来源

China Europe International Business School

关键词

  • Alibaba
  • Business Ethics
  • Corporate Values
  • E-commerce
  • Leadership
  • Social Responsibility

案例学科表

  • 组织行为
  • 人力资源管理

案例行业表

  • 零售

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