The E-Reading Platform Competition (A): Amazon, Apple and Google

Weiru Chen (First Author), Leiping Xu (Participant Author)

科研成果: 其它稿件案例

摘要

Digital reading is an increasingly common form of reading in the Internet age, making books more portable and book buying faster and easier than ever. This case analyzes the state of digital reading platform competition. Case (A) is divided into two parts: the first part overviews the elements of the ecosystem of the digital reading platform, and the second part describes three major global digital reading platform competitors – Amazon, Apple and Google – and their evolution in detail. Case (B) is also divided into two parts: the first part also overviews the digital reading platform ecosystem, and the second part introduces the development of six Chinese platform models including those of Shengda, Baidu, Hanwang, Fangzheng, China Mobile, and Century Publishing.
源语言英语
页数21
出版状态已出版 - 1 1月 2012

案例编号

STR-14-110

案例规范编号

STR-14-110-CE

案例类型

Library

更新日期

2016-07-03

来源

China Europe International Business School

关键词

  • Amazon
  • Apple
  • Business Model
  • China Market
  • Digital Reading
  • E-Book
  • Google
  • Platform Strategy

案例学科表

  • 综合管理
  • 战略

案例行业表

  • 专业、科学与技术服务
  • 信息、媒体与通讯

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