The Mobile Phone Handset Industry in China (2007): Competing in the World’s Largest Mobile Phone Market

Seung Ho Park; Scott Gallagher

The Mobile Phone Handset Industry in China (2007): Competing in the World’s Largest Mobile Phone Market

Seung Ho Park (First Author), Scott Gallagher (Participant Author)

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摘要

China’s mobile phone handset industry had seen tremendous growth since the first analog mobile phone appeared in Guangzhou in 1987. This industry note describes the development, macro-economic environment, market demand, competition and future trends in this industry. It also illustrates the growth of the world’s leading mobile phone manufacturers in China. Since the Chinese mobile handset industry was in the midst of a painful transitional period in 2007, domestic firms needed to think about how to survive and compete with global rivals.

源语言	英语
页数	28
出版状态	已出版 - 1 1月 2008

案例编号

STR-14-031

案例规范编号

STR-14-031-CE

案例类型

Field

更新日期

2016-06-18

来源

China Europe International Business School

关键词

Corporate Development
Industry Analysis
International Competition

案例学科表

综合管理
战略

案例行业表

信息、媒体与通讯

OpenUrl 可用性

全文

引用此

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The Mobile Phone Handset Industry in China (2007): Competing in the World’s Largest Mobile Phone Market

摘要

案例编号

案例规范编号

案例类型

更新日期

来源

关键词

案例学科表

案例行业表

OpenUrl 可用性

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