The Mobile Phone Handset Industry in China (2007): Competing in the World’s Largest Mobile Phone Market

Seung Ho Park (First Author), Scott Gallagher (Participant Author)

科研成果: 其它稿件案例

摘要

China’s mobile phone handset industry had seen tremendous growth since the first analog mobile phone appeared in Guangzhou in 1987. This industry note describes the development, macro-economic environment, market demand, competition and future trends in this industry. It also illustrates the growth of the world’s leading mobile phone manufacturers in China. Since the Chinese mobile handset industry was in the midst of a painful transitional period in 2007, domestic firms needed to think about how to survive and compete with global rivals.
源语言英语
页数28
已出版 - 1 1月 2008

案例编号

STR-14-031

案例规范编号

STR-14-031-CE

案例类型

Field

更新日期

2016-06-18

来源

China Europe International Business School

关键词

  • Corporate Development
  • Industry Analysis
  • International Competition

案例学科表

  • 综合管理
  • 战略

案例行业表

  • 信息、媒体与通讯

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