The Next Innovation Opportunity in China

Dominique Jolly (First Author), Bruce McKern (Participant Author), George S. Yip (Participant Author)

科研成果: 期刊稿件 › 期刊论文

摘要

Multinationals are shifting their R&D focus from cost savings to knowledge-based research.

Jolly, D., McKern, B., & Yip, G. S. (2015). The Next Innovation Opportunity in China. Strategy + Business, (80), 16-19.

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title = "The Next Innovation Opportunity in China",

abstract = "Multinationals are shifting their R&D focus from cost savings to knowledge-based research.",

author = "Dominique Jolly and Bruce McKern and Yip, {George S.}",

year = "2015",

language = "English",

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AU - Yip, George S.

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JO - Strategy + Business

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