The TCL Corporation Case (B)

Yuan Ding (First Author), Hua Zhang (Participant Author), Shaohua Lu (Participant Author)

科研成果: 其它稿件案例

摘要

TCL Corporation was one of the earliest enterprises to pursue globalization, a process during which it met challenges and failure. In its core business of television and mobile phones, the TCL Corporation experienced significant losses. In 2009, the second year of TCL’s efforts to turn itself around, the company resumed its strategy of globalization and diversification. TCL Corporation faced a board vote and annual meeting about an overseas oil project. Within the company itself, there were different opinions on this project. As an independent director at TCL, Dr. Ding had to make a judgment on this issue.
源语言英语
页数11
已出版 - 30 4月 2015

案例编号

FIN-14-261

案例规范编号

FIN-14-261-CE

案例类型

Field

更新日期

2016-06-17

来源

China Europe International Business School

关键词

  • Diversification strategy
  • Equity Valuation
  • Project Appraisal

案例学科表

  • 会计
  • 金融与财务

案例行业表

  • 制造

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