Wanxiang Group: Exploring the International Market

Jinsi Shu (First Author), Jianmao Wang (Participant Author)

科研成果: 其它稿件案例

摘要

In 1984, when it was a small factory in Zhejiang, Wanxiang Group signed its first export contract. Later, in 1994, Wanxiang America Inc. was registered. By 2003, Wanxiang was selling its automotive products all around the world, and had acquired dozens of companies in the United States and Europe, becoming a true multinational corporation. Lu Guanqiu, the chairman of the board, and Wei Ding, the president of Wanxiang, were full of confidence. Wei Ding said, “Wanxiang will become a large multinational company in the foreseeable future, with its unique core values and core competence. It will be named China Wanxiang Holding.” Would Wanxiang Group be able to overcome the obstacles ahead and reach its goal?
源语言英语
页数15
出版状态已出版 - 1 1月 2004

案例编号

IB-14-017

案例规范编号

IB-14-017-CE

案例类型

Field

更新日期

2016-06-18

来源

China Europe International Business School

关键词

  • Acquisition
  • Automotive parts & components
  • Internationalization
  • Overseas Expansion
  • Wanxiang Group

案例学科表

  • 战略
  • 国际商务

案例行业表

  • 制造

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