What drives acquirers' myopic marketing management?

Social Sciences

• Investors 100%
• Managers 66%
• Marketing 50%
• Stock Market 33%
• Mergers 33%
• Investment 33%
• Research and Development 16%
• Synergy 16%
• Market Reaction 16%
• Evaluation 16%
• Acquisitions 16%
• Literature 16%
• Activity 16%
• Evidence 16%
• Practice 16%
• Expectations 16%
• Experience 16%
• Policy 16%
• Advertising 16%

Economics, Econometrics and Finance

• Managers 66%
• Marketing Management 50%
• Enterprise 50%
• Capital Market Returns 33%
• Managerial Behavior 33%
• Investment 33%
• Takeover 16%
• Synergy 16%
• Acquisitions 16%
• Management 16%