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Winning the China Vitamin War by Building a Strong Brand
Willem P. Burgers (First Author), Junsong Chen (Participant Author)
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Social Sciences
Markets
100%
Health
60%
Supplement
60%
Specific Industry
40%
China
40%
Chinese
40%
Marketing
40%
Economic and Social Development
20%
Conceptualization
20%
Fluctuation
20%
Businessman
20%
Vitamins
20%
Leading Position
20%
Environment
20%
Buildings
20%
Process
20%
Problem
20%
Growth
20%
Legislation
20%
War
20%
Budgets
20%
Attention
20%
Competition
20%
Tactics
20%
Economics, Econometrics and Finance
Market
100%
Sales
60%
Brand
60%
Marketing Management
40%
Business Environment
20%
Market Leader
20%
Business People
20%
Regulation
20%