Abstract
Just the Yarest Intelligence (JYI) is a software provider that offers AI interviews and other HR solutions with a vision of using AI technology to help businesses find the right talent efficiently. However, Y Group, a well-known public company, raised serious concerns about JYI's AI interview tools. How could JYI's founder Fang Xiaolei and his team convince Y Group to purchase its product? Did AI interviews really work?
The case first introduces the company background and industry landscape, including Fang's personal experiences and his original vision for AI interview tools, the applications of AI in HR SaaS, and JYI's competitors. It then moves on to describe how JYI iterated its main product AI RecruiTas three times and improved service processes to meet the needs of clients from different industries. Finally, the case looks at the challenges JYI faced during its encounter with Y Group, specifically, the client's concerns or doubts and competitors' actions.
| Translated title of the contribution | JYI: The Dilemma of Promoting AI Interview Tools |
|---|---|
| Original language | Chinese (Simplified) |
| Number of pages | 17 |
| Publication status | Published - 1 Jun 2023 |
Case number
HRM-23-067Case normative number
HRM-23-067-CCCase type
Field CaseUpdate date
31/05/2023Supplement
For more details, please visit www.chinacases.orgPublished by
China Europe International Business SchoolKeywords
- artificial intelligence
- Human Resource Management
- Recruitment
- AI Interview
- fairness
- Discrimination
Case studies discipline
- Human Resource Management
- Organizational Behavior
Case studies industry
- Other Services
- Professional, Scientific, and Technical Services