The Link 2019

Table of contents

Cover Story
06 Overseas Forums Get Underway in Boston & Zurich
08 Our Quarter Century
12 Our New Journey
16 My Story with CEIBS
18 CEIBS and Its Alumni
CEIBS Knowledge
20 Winning Over Internal Stakeholders To Make External Startup Engagement Work
CEO Talk
24 Wang Jubing: Crossing the Last Mile
Alumni Voice
28 A Path Not Taken by Most
32 Going Global with a Chinese Brand
36 Working for a Sustainable Future
Staff Interview
40 Ren Yan: In the Company of Outstanding People
44 Celestine: With CEIBS Africa from the Very Beginning
Feature
50 Employees as Partners
54 Lean Venture: Selected Cases on Entrepreneurial Practices
56 Paying it Forward
63 Beyond the Headlines
68 Wooing China’s Small-town Youth
CEIBS in 5
74 CEIBS CMO Forum Explores Brand Growth in Digital Era; 2019 CEIBS Beijing Joint Class Launched;
Shenzhen Campus Hosts Readers’ Salon; Zurich Campus Welcomes MBAs for Overseas Module;
WELA Nigeria Alumni Launch Fund to Support Women Entrepreneurs
Briefing
80 Knowledge Packed Innovation Forum Series; Highlights from MBA 2019 Graduation;
EU Ambassador to China Visits Shanghai Campus;
CEIBS GEMBAs Explore Ghana During Overseas Module
Foundation News
84 CEIBS Nanjing Alumni Chapter: 15 Years of Innovation