Search results 250 - 272 out of 272 results

Marketing

  • Postal address

    China

Search results

  • 破“卷”与突围

    王高, 2024, In: 经理人. 10, p. 22-24 3 p.

    Research output: Contribution to journal › Journal

  • 管控舆论攻击

    Price, L. J. (First Author) & 陈莫 (Participant Author), 2005, In: 管理@人. 3, p. 34-35

    Research output: Contribution to journal › Journal

  • 细节营销

    Translated title of the contribution: The marketing you never knewBurgers, W. P. (Participant Author) & 朱字 (Participant Author), 1 Jan 2004, 华夏出版社. 202 p. (天翼－中欧教授管理系列丛书)

    Research output: Book/Report › Monograph

  • 绿色饮食倡导者OATLY：如何开启中国大市场？

    Translated title of the contribution: How Oatly Carved Out a Market for Plant-based Drinks in China王高, 王雅瑾, 裘菊 & 卢丽瑾, 1 Jun 2023, 16 p.

    Research output: Other contribution › Case Studies

  • 肯德基中国：数字化重构竞争优势

    Translated title of the contribution: KFC China: Building Competitive Advantages through DigitalizationLin, C. (First Author) & Zhang, C. (Participant Author), 30 Jun 2020, 17 p.

    Research output: Other contribution › Case Studies

  • 艾优：颜值差异化战略

    Translated title of the contribution: ApiYoo: A New Breed of Entrepreneurship王高, 朱琼 & 张锐, 30 Jun 2022, 13 p.

    Research output: Other contribution › Case Studies

  • 英菲尼迪：寒冬中的感性营销战

    Xiang, Y. (First Author), Zhu, Q. (Participant Author) & Liu, J. (Participant Author), 2016, In: 中欧商业评论. 4, p. 84-93

    Research output: Contribution to journal › Journal

  • 英菲尼迪：期待比肩豪华车德系三强（A）

    Translated title of the contribution: Infiniti: Taking on the German Big Three (A)向屹, 朱琼 & 刘婕 , 26 Aug 2017, 20 p.

    Research output: Other contribution › Case Studies

  • 英菲尼迪：期待比肩豪华车德系三强（B）

    Translated title of the contribution: Infiniti: Taking on the German Big Three (B)Zhu, Q. (First Author), Liu, J. (Participant Author) & Xiang, Y. (Participant Author), 26 Aug 2017, 9 p.

    Research output: Other contribution › Case Studies

  • 解构“国潮热”

    王高, 2021, In: 经理人. 6, p. 46-48

    Research output: Contribution to journal › Journal

  • 该在哪里投放广告？

    Burgers, W. P. (First Author), 2005, In: 中国企业家. 19, p. 28

    Research output: Contribution to journal › Journal

  • 谁能打破电商业寡头垄断

    Lin, C. (First Author), 2019, In: 企业家信息. 7, p. 108-110

    Research output: Contribution to journal › Journal

  • 谈价值 不要谈价格

    Burgers, W. P. (First Author), 2006, In: 致富时代. 2, p. 26-27

    Research output: Contribution to journal › Journal

  • 谈价值，不要谈价格

    Burgers, W. P. (First Author), 2005, In: 中国企业家. 22, p. 30

    Research output: Contribution to journal › Journal

  • 贝泰妮：多触点数字时代持续打造国货品牌力

    Translated title of the contribution: Establishing Botanee as a Great Chinese Brand Across Digital Touch Points王雅瑾 & 曹之静, 1 Jun 2023, 16 p.

    Research output: Other contribution › Case Studies

  • 质量属性变化对满意与忠诚关系的调节作用 The Moderating Effect of Quality Attribute Perceptual Change on Satisfaction-loyalty Relationship

    Xu, Y. (First Author), Zhao, P. (First Author), Wang, G. (First Author), 徐茵 (First Author), Wang, G. (Participant Author) & 赵平 (Participant Author), 2013, In: 南开管理评论. 4, p. 114-123

    Research output: Contribution to journal › Journal

  • 踏入打造品牌的误区了吗？

    Wang, J. (First Author), 2017, In: 中欧商业评论. 11, p. 41-47

    Research output: Contribution to journal › Journal

  • 黄金搭档的营销挑战

    Chen, J. (First Author) & Burgers, W. P. (Participant Author), 2007, In: 销售与管理. 1, p. 0010-0013

    Research output: Contribution to journal › Journal

  • 黄金搭档 （A）

    Translated title of the contribution: Shanghai Goldpartner Biotech Company Ltd. (A)Burgers, W. P. (First Author), Chen, J. (Participant Author) & Li, J. (Participant Author), 1 Dec 2014, 5 p.

    Research output: Other contribution › Case Studies

  • 黄金搭档 （B）

    Translated title of the contribution: Shanghai Goldpartner Biotech Company Ltd. (B)Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 Dec 2014, 7 p.

    Research output: Other contribution › Case Studies

  • 黄金搭档 （C）

    Translated title of the contribution: Shanghai Goldpartner Biotech Company Ltd. (C)Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 Dec 2014, 15 p.

    Research output: Other contribution › Case Studies

  • 黄金搭档 （D）

    Translated title of the contribution: Shanghai Goldpartner Biotech Company Ltd. (D)Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 Dec 2014, 12 p.

    Research output: Other contribution › Case Studies