Research output per year
Research output per year
UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Our work contributes towards the following SDG(s):
Fingerprint
Dive into the research topics where Marketing is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
-
Eric Bouteiller
- Marketing - Adjunct Professor of Management
- CEIBS Healthcare Sector Research Center
Person: Scholar
-
Dipak Chand Jain
- Marketing - Distinguished Professor of Marketing
- CEIBS Social Security and Aging Finance Institute - Co-Director
Person: Scholar
-
Decoupling in international business: The 'new' vulnerability of globalization and MNEs' response strategies
Cui, VC., Vertinsky, I., Wang, YG. & Zhou, DS., 2023, In: Journal of International Business Studies. 15 p.Research output: Contribution to journal › Journal
-
Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal
Jin, L., Wang, Y. & Zhang, Y., 2023, In: Journal of Marketing. 17 p.Research output: Contribution to journal › Journal
Newspaper Articles and Columns
-
Does pleasure affect perceptions of price? A look at hedonic vs utilitarian purchases
Jungsil Choi, Sreedhar R. Madhavaram & Hyun Young Park
24/11/21
1 Media contribution
Press/Media: Newspaper Articles and Columns › Other Contributions
-
China Strives for First-In-Class Drug Innovation with New Patent Law
André Bourgouin & Eric Bouteiller
16/08/21
1 Media contribution
Press/Media: Newspaper Articles and Columns
-
How donors’ regulatory focus changes the effectiveness of a sadness-evoking charity appeal
Jungsil Choi & Hyun Young Park
4/05/21
1 Media contribution
Press/Media: Newspaper Articles and Columns › Other Contributions