Research output per year
Research output per year
UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Our work contributes towards the following SDG(s):
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Dive into the research topics where Marketing is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
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Dipak Chand Jain
- Marketing - Distinguished Professor of Marketing
- CEIBS Social Security and Aging Finance Institute - Co-Director
Person: Scholar
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Blaming the Strawless Brickmaker: Constraint Neglect in Judging Decision Quality
Li, X. & Hsee, C. K., Jan 2025, In: Journal of Behavioral Decision Making. 38, 1, 19 p., e70006.Research output: Contribution to journal › Journal
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Influencer marketing unlocked: Understanding the value chains driving the creator economy
Libai, B., Rosario, A. B., Beichert, M., Donkers, B., Haenlein, M., Hofstetter, R., Kannan, P. K., van der Lans, R., Lanz, A., Li, H. A., Mayzlin, D., Mueller, E., Shapira, D., Yang, J. & Zhang, L., Jan 2025, In: Journal of the Academy of Marketing Science. 53, 1, p. 4-28 25 p.Research output: Contribution to journal › Journal
Open Access -
The Nation or The Leader? Exploring the Effect of Framing in News Coverage of International Conflicts
Wang, S., Li, X., Huang, C. & Hsee, C. K., 22 Jan 2025, In: Judgment and Decision Making. 20, 14 p., e10.Research output: Contribution to journal › Journal
Open Access
Newspaper Articles and Columns
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Does pleasure affect perceptions of price? A look at hedonic vs utilitarian purchases
Choi, J., Madhavaram, S. R. & Park, H. Y.
24/11/21
1 Media contribution
Press/Media: Newspaper Articles and Columns › Other Contributions
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China Strives for First-In-Class Drug Innovation with New Patent Law
Bourgouin, A. & Bouteiller, E.
16/08/21
1 Media contribution
Press/Media: Newspaper Articles and Columns
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How donors’ regulatory focus changes the effectiveness of a sadness-evoking charity appeal
Choi, J. & Park, H. Y.
4/05/21
1 Media contribution
Press/Media: Newspaper Articles and Columns › Other Contributions