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Research output
Research output per year
2012
2022
2023
2023
11
Journal
5
Report
2
Case Studies
1
Monograph
1
More
1
Working paper
Research output per year
Research output per year
2 results
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(descending)
Publication Year, Title
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Case Studies
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2023
绿色饮食倡导者OATLY:如何开启中国大市场?
Translated title of the contribution
:
How Oatly Carved Out a Market for Plant-based Drinks in China
王高
,
王雅瑾
,
裘菊
&
卢丽瑾
,
1 Jun 2023
,
16 p.
Research output
:
Other contribution
›
Case Studies
Oat
100%
Coffee Drink
20%
贝泰妮:多触点数字时代持续打造国货品牌力
Translated title of the contribution
:
Establishing Botanee as a Great Chinese Brand Across Digital Touch Points
王雅瑾
&
曹之静
,
1 Jun 2023
,
16 p.
Research output
:
Other contribution
›
Case Studies
Touch
100%
Injection
33%
Cosmetic
33%