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• 2015

  Souche: A Game Changer in the Used Car Market?

  Gong, Y. (First Author) & Zhu, Q. (Participant Author), 30 Oct 2015, 16 p.

  Research output: Other contribution › Case Studies

  • Simulation Mode 100%
  • Railroad Cars 75%
  • Business Models 25%
  • Discovered Problem 25%
  • Teams 25%

• Uber为何有400亿美金的估值？

  Gong, Y. (First Author), 2015, In: 中国证券期货. 5, p. 72-73

  Research output: Contribution to journal › Journal

• Uber：极简背后

  顾贝妮 (First Author) & Gong, Y. (Participant Author), 2015, In: 中欧商业评论. 1, p. 86-91

  Research output: Contribution to journal › Journal

• 今夜酒店特价：与鲸同游

  Translated title of the contribution: Hotelvp: Swimming with SharksGong, Y. (First Author), Velamuri, S. R. (Participant Author), Zhao, L. (Participant Author) & Dong, L. (Participant Author), 30 Apr 2015, 15 p.

  Research output: Other contribution › Case Studies

  • Hotels 100%
  • Information Technology 100%
  • Revenue Management 100%
  • Takeoff 25%
  • Depth Discussion 25%

• 创业者,别让“火箭式发射”思维毁了你

  Gong, Y. (First Author), 2015, In: 商学院. 5, p. 116

  Research output: Contribution to journal › Journal

• 商业模式创新：以德康医疗为例

  Gong, Y. (First Author), 2015, In: 中国医院院长. 7, p. 89

  Research output: Contribution to journal › Journal

• 大搜车：二手车市场的颠覆者？

  Translated title of the contribution: Souche: A Game Changer in the Used Car Market?Gong, Y. (First Author) & Zhu, Q. (Participant Author), 30 Oct 2015, 14 p.

  Research output: Other contribution › Case Studies

  • Business Model 100%
  • Market Reaction 100%
  • China 100%
  • Sales 100%
  • Asymmetric Information 100%

• 易到用车：绝非中国版Uber

  Liu, L. (First Author), Gong, Y., Yin, Y., 姚音, Jie, L. & Yan, G., 2015, In: 中欧商业评论. 1, p. 1

  Research output: Contribution to journal › Journal

• 白熊e管家：“重资产”O2O

  Liu, J. (First Author), Gong, Y. (Participant Author), 姚音, Yin, Y., Yan, G. & Jie, L., 2015, In: 中欧商业评论. 2, p. 1

  Research output: Contribution to journal › Journal

• 移植、整合、跃变：创新三重门

  Gong, Y. (First Author) & Yan, G. (Participant Author), 2015, In: 中欧商业评论. 8, p. 78-81

  Research output: Contribution to journal › Journal

• 精益创业——如何识别信号与噪声

  Gong, Y. (First Author) & Yan, G. (Participant Author), 2015, In: 商学院. 9, p. 78-79

  Research output: Contribution to journal › Journal

• 精益创业方法论:新创企业的成长模式

  Gong, Y. (Participant Author), 1 Jan 2015, 1 ed. 机械工业出版社.

  Research output: Book/Report › Monograph

• 线下根基决胜O2O

  Gong, Y. (First Author) & Yan, G. (Participant Author), 2015, In: 中欧商业评论. 1, p. 1

  Research output: Contribution to journal › Journal

• 蜂云网络： 一个手机分销商的“意外”转型

  Liu, J. (First Author), Gong, Y. (Participant Author), 姚音, Yin, Y., Jie, L. & Yan, G., 2015, In: 中欧商业评论. 3, p. 1

  Research output: Contribution to journal › Journal

• 龚焱：移植创新≠山寨

  Gong, Y. (First Author) & Yan, G. (Participant Author), 2015, In: 中欧商业评论. 4, 84, p. 1

  Research output: Contribution to journal › Journal
• 2014

  Analyst Pressure and Corporate Down-scoping: A Balanced-power Approach

  Zhang, Y. (First Author), Gong, Y. (Participant Author) & Xia, J. (Participant Author), 2014, In: Academy of Management Proceedings. 2014, p. 13158-13158

  Research output: Contribution to journal › Journal

  • Ownership 100%
  • Actors 66%
  • Decision Maker 66%
  • Director 66%
  • Institutional Investor 33%
  

  • Captures
    • Readers: 1

  see details

• Leverging Knowledge and Networks: A Creative Projects Perspective on Entrepreneurial Action

  Obstfeld, D. (First Author), Gong, Y. (Participant Author) & Ventresca, M. (Participant Author), 2014, In: Academy of Management Proceedings. 2014, p. 16893-16893

  Research output: Contribution to journal › Journal

  • New Venture 100%
  • Entrepreneurial Action 100%
  • Project 100%
  • Social Process 66%
  • Perspective 66%
  

  • Captures
    • Readers: 3

  see details

• Tesla's China Drive

  Gong, Y. (First Author) & Zhu, Q. (Participant Author), 1 Dec 2014, 27 p.

  Research output: Other contribution › Case Studies

  • Returns to Scale 100%
  • Automobile Industry 100%

• 《纸牌屋》投资方如何自我颠覆

  Gong, Y. (First Author) & Yan, G. (Participant Author), 2014, In: 证券市场周刊.

  Research output: Contribution to journal › Journal

• 一杯咖啡的互联网思维

  顾贝妮 (First Author) & Gong, Y. (Participant Author), 2014, In: 复印报刊资料：市场营销. 9, p. 74-78

  Research output: Contribution to journal › Journal

• 一杯咖啡的互联网思维

  顾贝妮 (First Author), Gong, Y. (Participant Author), Beini, G. (Participant Author) & Yan, G. (Participant Author), 2014, In: 中欧商业评论. 6, p. 1

  Research output: Contribution to journal › Journal

• 丰收蟹庄

  Translated title of the contribution: Shanghai Crab Foods Co. Ltd.Gong, Y. (First Author), Zhao, L. (Participant Author) & Dong, L. (Participant Author), 1 Dec 2014, 13 p.

  Research output: Other contribution › Case Studies

  • Crab Meat 100%
  • Raw Food 100%

• 九阳：颠覆在即

  Liu, J. (First Author), Gong, Y. (Participant Author), 姚音, Yin, Y., Jie, L. & Yan, G., 2014, In: 中欧商业评论. 6, p. 1

  Research output: Contribution to journal › Journal

• 回归两大底层逻辑

  Gong, Y. (First Author) & Yan, G. (First Author), 2014, In: 中欧商业评论. 8, p. 1

  Research output: Contribution to journal › Journal

• 场景体验将成迭代关键

  Gong, Y. (First Author) & Yan, G. (First Author), 2014, In: 中欧商业评论. 5, p. 1

  Research output: Contribution to journal › Journal

• 太阳城：“屋顶开发商”的大棋局

  顾贝妮 (First Author), Gong, Y. (Participant Author), Yan, G. (Participant Author) & Beini, G. (Participant Author), 2014, In: 中欧商业评论. 10, p. 1

  Research output: Contribution to journal › Journal

• 奈飞的减法

  Yan, G. (First Author), 顾贝妮 (First Author), Beini, G. (First Author) & Gong, Y. (Participant Author), 2014, In: 中欧商业评论. 8, p. 1

  Research output: Contribution to journal › Journal

• 好络维：不做搅局者

  Liu, J. (First Author), Jie, L. (First Author), Yan, G. (First Author), Yin, Y. (First Author), Gong, Y. (Participant Author) & 姚音 (Participant Author), 2014, In: 中欧商业评论. 9, p. 1

  Research output: Contribution to journal › Journal

• 德康医疗的硬软兼修

  顾贝妮 (First Author), Gong, Y., Yan, G. & Beini, G., 2014, In: 中欧商业评论. 9, p. 1

  Research output: Contribution to journal › Journal

• 推广前，请先做单点测试

  Gong, Y. (First Author), Yan, G. (First Author), Yin, Y. (First Author) & 姚音 (Participant Author), 2014, In: 中欧商业评论. 10, p. 1

  Research output: Contribution to journal › Journal

• 施乐2000：空降兵CEO突然下课，谁之过？

  Translated title of the contribution: Who Should Be Responsible for the Dismissal of the Xerox’s “Parachute” CEO in 2000?Gong, Y. (First Author) & Zhu, Q. (Participant Author), 1 Dec 2014, 15 p.

  Research output: Other contribution › Case Studies

• 晶科能源：屋顶上的轻骑兵

  Liu, J. (First Author), Yin, Y. (First Author), Jie, L. (First Author), Yan, G. (First Author), Gong, Y. (Participant Author) & 姚音 (Participant Author), 2014, In: 中欧商业评论. 10, p. 1

  Research output: Contribution to journal › Journal

• 比亚迪电动车：挟产业链来战

  Liu, J. (First Author), Gong, Y. (Participant Author), 姚音, Yin, Y., Yan, G. & Jie, L., 2014, In: 中欧商业评论. 7, p. 1

  Research output: Contribution to journal › Journal

• 特斯拉进中国

  Translated title of the contribution: Tesla's China DriveGong, Y. (First Author) & Zhu, Q. (Participant Author), 1 Dec 2014, 24 p.

  Research output: Other contribution › Case Studies

  • Returns to Scale 100%
  • Automobile Industry 100%

• 特斯拉：成为“风暴眼”

  顾贝妮 (First Author), Gong, Y. (Participant Author), Beini, G. (Participant Author) & Yan, G. (Participant Author), 2014, In: 中欧商业评论. 7, p. 1

  Research output: Contribution to journal › Journal

• 用吊钩模式“钩”住终生价值

  Gong, Y. (First Author), 2014, In: 复印报刊资料：市场营销. 9, p. 78

  Research output: Contribution to journal › Journal

• 用吊钩模式“钩”住终生价值

  Gong, Y. (First Author) & Yan, G. (First Author), 2014, In: 中欧商业评论. 6, p. 1

  Research output: Contribution to journal › Journal

• 让“乐视生态”飞一会儿

  Liu, J. (First Author), Yin, Y. (First Author), Jie, L. (First Author), Yan, G. (First Author), Gong, Y. (Participant Author) & 姚音 (Participant Author), 2014, In: 中欧商业评论. 8, p. 1

  Research output: Contribution to journal › Journal

• 龚焱：女性思维成就大市场

  Gong, Y. (First Author) & Yan, G. (Participant Author), 2014, In: 证券市场周刊.

  Research output: Contribution to journal › Journal
• 2013

  先行者的新玩法

  Wanqiang, L. (First Author), Yan, G. (First Author), Dongmei, G. (First Author), 黎万强 (First Author), Gong, Y. (Participant Author) & 高冬梅 (Participant Author), 2013, In: 中欧商业评论. 12, p. 1

  Research output: Contribution to journal › Journal

• 特斯拉：生于硅谷的汽车搅局者

  Gong, Y. (First Author), 2013, In: 中欧商业评论. 12, p. 77-79

  Research output: Contribution to journal › Journal