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• 2014

  黄金搭档 （D）

  Translated title of the contribution: Shanghai Goldpartner Biotech Company Ltd. (D)Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 Dec 2014, 12 p.

  Research output: Other contribution › Case Studies

  • Chinese 100%
  • Sales 100%
  • Severe Acute Respiratory Syndrome 100%
  • Multivitamin 100%
  • Marketing Management 100%
• 2013

  2013年中国商业报告

  范悦安, 许斌, 周东生, 卜悦乐 & 李俊骏, 2013

  Research output: Book/Report › Report

  Open Access

  File
  165 Downloads (Pure)

• Buying and selling information under competition

  Xiang, Y. (First Author) & Sarvary, M. (Participant Author), 2013, In: QME-QUANTITATIVE MARKETING AND ECONOMICS. 11, 3, p. 321-351

  Research output: Contribution to journal › Journal

  • Information 100%
  • Price 15%
  • Supply 10%
  • Acquisitions 10%
  • Market 10%
  

  • Citations
    • Citation Indexes: 8
    • Policy Citations: 1
  • Captures
    • Readers: 31

  see details

  

• CEIBS China Business Survey 2013

  Fernandez, J. A., Xu, B., Zhou, D., Puyuelo, M. J. & Li, J., 2013

  Research output: Book/Report › Report

  Open Access

  File
  122 Downloads (Pure)

• Long-term effects of television advertising on sales of consumer durables and nondurables: The case of China

  Zhou, N. (First Author), Zhou, D. (Participant Author) & Ouyang, M. (Participant Author), 2013, In: Journal of Advertising. 32, 2, p. 45-54

  Research output: Contribution to journal › Journal

  • Sales 100%
  • Durable Good 66%
  • Advertising 33%
  • Investment 16%
  • Enterprise 16%
  9 Citations (Web of Science)

  

  • Citations
    • Citation Indexes: 24
    • Policy Citations: 1
  • Captures
    • Readers: 54

  see details

  

• “百花牌”蜂产品

  Translated title of the contribution: Baihua Brand Apiculture ProductsWang, G. (First Author) & Zhang, R. (Participant Author), 1 Jan 2013, 21 p.

  Research output: Other contribution › Case Studies

  • Apiculture 100%

• 今年业绩更趋乐观—中欧国际工商学院年度中国商业调查（第3届）

  Xu, B. (First Author), Fernandez, J. A. (Participant Author), Zhou, D. (Participant Author), Fernandez, J. A. (Participant Author), Bin, X. & Dongsheng, Z., 2013, In: 中欧商业评论. 4

  Research output: Contribution to journal › Journal

• 怎样收获好“庄稼”

  Wang, G. (First Author) & Wang, G. (First Author), 2013, In: 中欧商业评论. 2, p. 1

  Research output: Contribution to journal › Journal

• 杜拉拉“升值”记

  Wang, G. (First Author) & Zhang, R. (Participant Author), 2013, In: 中欧商业评论. 7, p. 110-116

  Research output: Contribution to journal › Journal

• 质量属性变化对满意与忠诚关系的调节作用 The Moderating Effect of Quality Attribute Perceptual Change on Satisfaction-loyalty Relationship

  Xu, Y. (First Author), Zhao, P. (First Author), Wang, G. (First Author), 徐茵 (First Author), Wang, G. (Participant Author) & 赵平 (Participant Author), 2013, In: 南开管理评论. 4, p. 114-123

  Research output: Contribution to journal › Journal
• 2012

  2012中国企业调查

  范悦安, 周东生, 陈丽佳 & 李俊骏, 1 Jan 2012

  Research output: Book/Report › Report

  Open Access

  File
  157 Downloads (Pure)

• CEIBS 2012 Survey: Challenges and Success Factors for Foreign Companies in China

  Fernandez, J. A., Zhou, D., Chen, L., Li, J. & Delgado, M., 2012

  Research output: Book/Report › Report

  Open Access

  File
  128 Downloads (Pure)

• Determining Consumers' Discount Rates with Field Studies

  Yao, S. (First Author), Chiang, J. (Participant Author), Mela, C. F. (Participant Author) & Chen, Y. (Participant Author), 2012, In: Journal of Marketing Research. 49, 6, p. 822-841

  Research output: Contribution to journal › Journal

  • Discount Rate 100%
  • Pricing 33%
  • Profits 25%
  • Profit 25%
  • Utility 25%
  45 Citations (Web of Science)

  

  • Citations
    • Citation Indexes: 70
    • Policy Citations: 6
  • Captures
    • Readers: 117
  • Social Media
    • Shares, Likes & Comments: 625

  see details

  

• Li-Ning: Make the Change

  Wang, G. (First Author) & Fu, X. (Participant Author), 1 Jan 2012, 23 p.

  Research output: Other contribution › Case Studies

  • Consumers 100%
  • Prices 66%
  • Globalization 33%
  • Nonprofit Organizations 33%
  • Market Reaction 33%

• 中国顶级品牌的营销要点

  Chiang, J. (First Author), 2012, In: 商学院. 4, p. 0012-0013

  Research output: Contribution to journal › Journal

• 京东商城：360度成长之路

  Translated title of the contribution: JD.com: The Path to All-round GrowthWang, G. (First Author), Zhang, R. (Participant Author) & Xu, L. (Participant Author), 1 Jan 2012, 26 p.

  Research output: Other contribution › Case Studies

  • China 100%
  • Chinese 100%
  • Operations Management 100%
  • Strategic Management 100%
  • Management Operations 100%

• 商业皆本土

  Quelch, J. A., 2012, In: 经理人. 11, p. 62-63

  Research output: Contribution to journal › Journal

• 善于利用决策疲劳

  Burgers, W. P. (First Author), 2012, In: 商业文化. 1, p. 79

  Research output: Contribution to journal › Journal

• 掌好营销的“双轮”

  Wang, G. (First Author), 2012, In: 复印报刊资料：市场营销. 12, p. 50-51

  Research output: Contribution to journal › Journal

• 掌好营销的“双轮＂

  Wang, G. (First Author), 2012, In: 中欧商业评论. 9, p. 55-57

  Research output: Contribution to journal › Journal

• 李宁：让改变发生

  Translated title of the contribution: Li-Ning: Make the ChangeWang, G. (First Author) & Fu, X. (Participant Author), 1 Jan 2012, 16 p.

  Research output: Other contribution › Case Studies

  • Market Reaction 100%
  • Domestic Market 100%
  • Professional Sport 100%
  • Chinese 100%
  • Sales 100%
• 2011

  A Story of Lala's Promotion

  Wang, G. (First Author) & Zhang, R. (Participant Author), 1 Jan 2011, 23 p.

  Research output: Other contribution › Case Studies

  • Vices 100%
  • Hyperthermia 100%

• 中欧国际工商学院2011中国企业调查

  Liu, Y. (Participant Author), Chen, L. (Participant Author), Xu, B. (Participant Author), Zhou, D. (Participant Author) & Fernandez, J. A. (Participant Author), 2011

  Research output: Book/Report › Report

  Open Access

  File
  292 Downloads (Pure)

• 杜拉拉升职记

  Translated title of the contribution: A Story of Lala's PromotionWang, G. (First Author) & Zhang, R. (Participant Author), 1 Jan 2011, 21 p.

  Research output: Other contribution › Case Studies

  • Vices 100%
  • Hyperthermia 100%
• 2010

  The effects of product-harm crisis on brand performance

  Ma, B. (First Author), Wang, G. (Participant Author), Zhang, L. (Participant Author) & Li, F. (Participant Author), 2010, In: International Journal of Market Research. 52, 4, p. 443-458

  Research output: Contribution to journal › Journal

  • Brand 100%
  • Harm 85%
  • Performance 71%
  • Market Structure 57%
  • Research 28%

• 乔布斯:细节+体验+全局

  Burgers, W. P. (First Author), 2010, In: IT经理世界. 1, p. 73

  Research output: Contribution to journal › Journal
• 2009

  The Effect of the Governance Environment on Marketing Channel Behaviors: The Diamond Industries in the US, China, and Hong Kong

  Li, S. (First Author), Zhou, D. (Participant Author) & Karande, K. (Participant Author), 2009, In: Journal of Business Ethics. 88, p. 453-471

  Research output: Contribution to journal › Journal

  • Governance 100%
  • Environment 100%
  • Hong Kong 50%
  • Specific Industry 50%
  • China 50%
  9 Citations (Web of Science)

  

  • Citations
    • Citation Indexes: 19
  • Captures
    • Readers: 51

  see details

• Understanding Environmental Risk for IJVs in China

  Burgers, W. P. (First Author) & Padgett, D. (Participant Author), 2009, In: Management International Review. 49, 3, p. 337-357

  Research output: Contribution to journal › Journal

  • Environmental Risk 100%
  • Change Pattern 33%
  • Tradeoff 33%
  • Transition Countries 33%
  • Enterprise 33%
  8 Citations (Web of Science)

  

  • Citations
    • Citation Indexes: 11
  • Captures
    • Readers: 45

  see details

• 关系营销范式下营销努力对客户行为的影响研究

  马宝龙 (First Author), Wang, G. (Participant Author), 李金林 (Participant Author) & 李纯青 (Participant Author), 2009, In: 南开管理评论. 12, 3, p. 52-160

  Research output: Contribution to journal › Journal

• 如何缔造营销神话——基于中国10家快速成长企业的研究

  Wang, G. (First Author), 赵俊霞, 杨斌, 林健, 马宝龙, 陈浩 & 李飞, 2009, In: 中欧商业评论. 5

  Research output: Contribution to journal › Journal

• 定价策略:妙抬价格

  Burgers, W. P. (First Author), 2009, In: 成功营销. 8, p. 96-97

  Research output: Contribution to journal › Journal
• 2008

  Marketing Revealed: Challenging the Myths

  Burgers, W. P. (Participant Author), 1 Jan 2008, AIAA. 208 p.

  Research output: Book/Report › Monograph

  • Market 100%
  • Managers 50%
  • Enterprise 50%
  • Benefits 50%
  • Mythology 50%
• 2007

  L'impact de la conception de soi sur les préférences esthétiques pour les formes anguleuses ou les formes rondes

  Zhang, Y. (First Author), Price, L. J. (Participant Author) & Feick, L. (Participant Author), 2007, In: Recherche et Applications en Marketing. 22, 2, p. 76-92

  Research output: Contribution to journal › Journal
  

  • Captures
    • Readers: 5

  see details

• 上兵伐谋——巧胜价格战

  张忠 (First Author) & Zhou, D. (Participant Author), 2007, In: 北大商业评论. 2, p. 69-73

  Research output: Contribution to journal › Journal

• 黄金搭档的营销挑战

  Chen, J. (First Author) & Burgers, W. P. (Participant Author), 2007, In: 销售与管理. 1, p. 0010-0013

  Research output: Contribution to journal › Journal
• 2006

  Antecedents and consequences of the strategic orientations in new product development: The case of Chinese manufacturers

  Jeong, I. (First Author), Zhou, D. (Participant Author) & Pae, J. H. (Participant Author), 2006, In: Industrial Marketing Management. 35, 3, p. 348-358

  Research output: Contribution to journal › Journal

  • Simultaneous Engineering 100%
  • Support 75%
  • Chinese 50%
  • Performance 50%
  • Influence 50%
  70 Citations (Web of Science)

  

  • Citations
    • Citation Indexes: 129
  • Captures
    • Readers: 192

  see details

• Baby-first Child Car Seats: From Exportation to Domestic Sales

  Zhou, D. & Shu, J., 1 Jan 2006, 15 p.

  Research output: Other contribution › Case Studies

  • Motor Vehicles 100%
  • China 75%
  • Markets 75%
  • Market Barrier 25%
  • Balance of Trade 25%

• The impact of self-construal on aesthetic preference for angular versus rounded shapes

  Zhang, Y. (First Author), Price, L. J. (Participant Author) & Feick, L. (Participant Author), 2006, In: Personality and Social Psychology Bulletin. 32, 6, p. 794-805

  Research output: Contribution to journal › Journal

  • Construal 100%
  • Preference 37%
  • Research 12%
  • Field Study 12%
  99 Citations (Web of Science)

  

  • Citations
    • Citation Indexes: 160
  • Captures
    • Readers: 202
  • Mentions
    • Blog Mentions: 1

  see details

  

• Winning the China Vitamin War by Building a Strong Brand

  Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 Jan 2006, 28 p.

  Research output: Other contribution › Case Studies

  • Markets 100%
  • Market 100%
  • Health 60%
  • Supplement 60%
  • Sales 60%

• 品牌应为顾客传递价值

  Burgers, W. P. (First Author) & 刘鑫 (Participant Author), 2006, In: 成功营销. 4, p. 40

  Research output: Contribution to journal › Journal

• 宝贝第一：从出口到内销

  Translated title of the contribution: Baby-first Child Car Seats: From Exportation to Domestic Sales周东生 & 舒金斯 , 1 Jan 2006, 15 p.

  Research output: Other contribution › Case Studies

  • China 100%
  • Sales 100%
  • Market Barrier 33%
  • Economies of Scale 33%
  • South East Asia 33%

• 战略制定：“趋利”还是“避害”

  Zhou, D. (First Author), 2006, In: 北大商业评论. 11, p. 20-23

  Research output: Contribution to journal › Journal

• 打造强势品牌，制胜中国维生素市场

  Translated title of the contribution: Winning the China Vitamin War by Building a Strong BrandBurgers, W. P. (First Author) & Chen, J. (Participant Author), 1 Jan 2006, 17 p.

  Research output: Other contribution › Case Studies

  • Marketing Management 100%
  • Multivitamin 100%
  • Business Environment 50%
  • Market Leader 50%
  • Business People 50%

• 谈价值 不要谈价格

  Burgers, W. P. (First Author), 2006, In: 致富时代. 2, p. 26-27

  Research output: Contribution to journal › Journal
• 2005

  Firm Heterogeneity and Competitive Dynamics in Alliance Formation

  Park, S. H. (First Author) & Zhou, D. (Participant Author), 2005, In: Academy of Management Review. 30, 3, p. 531-554

  Research output: Contribution to journal › Journal

  • Alliances 100%
  • Heterogeneity 25%
  • Competitive Dynamic 25%
  • Prevention 12%
  • Activity 12%
  

  • Citations
    • Citation Indexes: 56
  • Captures
    • Readers: 168

  see details

• Modeling privatization as a firm strategy in transition economies

  Li, S. (First Author), Zhou, D. (Participant Author) & Ouyang, M. (Participant Author), 2005, In: Journal of Business Research. 58, 1, p. 37-44

  Research output: Contribution to journal › Journal

  • Property Right 100%
  4 Citations (Web of Science)

  

  • Citations
    • Citation Indexes: 11
  • Captures
    • Readers: 35

  see details

• 一个出租车司机的价值创新

  Burgers, W. P. (First Author), 2005, In: 中国企业家. 8, p. 22

  Research output: Contribution to journal › Journal

• 从客户角度考虑问题的六种练习

  Burgers, W. P. (First Author), 2005, In: 中国企业家. 11, p. 24-25

  Research output: Contribution to journal › Journal

• 价格尾数的影响

  Burgers, W. P. (First Author), 2005, In: 中国企业家. p. 26

  Research output: Contribution to journal › Journal

• 停止“反效果”活动

  Burgers, W. P. (First Author), 2005, In: 中国企业家. 20, p. 28

  Research output: Contribution to journal › Journal