A conceptual framework of contemporary luxury consumption

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19 Citations (Web of Science)


Defining “luxury” as expensive and exclusive products and brands that are differentiated from other offers based on their exquisite design and craftmanship, sensory appeal, and distinct socio-cultural narratives, this conceptual paper integrates the established view of wealth-based luxury with an alternative perspective focused on luxury competencies. These competencies include expertise, aesthetic taste, and sensitivity to luxury symbolism and are developed by learning and enjoying the unique luxury features relating to design and craftmanship, sensory appeal, and socio-cultural narratives. The relationship between the wealth-based and competencies-based perspectives is examined for consumption goals; considerations, choice and usage; and consumption outcomes. After identifying individual and societal moderating factors (socio-economic status and self-related factors as well as the effectiveness of social status symbols and the power structure of society), future research issues and research propositions are presented. This paper concludes by advising luxury managers to develop competencies-based strategies to address contemporary luxury challenges.
Original languageEnglish
Pages (from-to)788-803
Number of pages16
JournalInternational Journal of Research in Marketing
Issue number3
Publication statusPublished - Sept 2022


  • Luxury
  • Status signal
  • Experience
  • Social influence
  • Brand strategy

Indexed by

  • SSCI
  • ABDC-A*
  • Scopus


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