A Rough Road to Entrepreneurial Success (B)

Junsong Chen

    Research output: Other contributionCase Studies


    This case is a supplement to A Rough Road to Entrepreneurial Success (A).Mr. Yang’s company had been doing well in its choice of a heart valve project, yet the market was too small. Thus, the company decided to enter the surgical stapler market and begin R&D on its own. The R&D and launching of the product in an international exhibition was a success, yet Yang met unexpected difficulties when building the factory for production. The construction contractor turned out to be dishonest and the completion of the factory’s construction seemed hopeless. Yang and his team felt lost in handling the situation. Yang realized that entrepreneurial success was really a tough and rough road!
    Original languageEnglish
    Number of pages8
    Publication statusPublished - 1 Jan 2005

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    Published by

    China Europe International Business School


    • Entrepreneurship
    • Medical Devices
    • Product R&D
    • Project Management
    • Strategic Planning

    Case studies discipline

    • Entrepreneurship

    Case studies industry

    • Health Care Services


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