A Rough Road to Entrepreneurial Success (B)

Junsong Chen

科研成果: 其它稿件案例

摘要

This case is a supplement to A Rough Road to Entrepreneurial Success (A).Mr. Yang’s company had been doing well in its choice of a heart valve project, yet the market was too small. Thus, the company decided to enter the surgical stapler market and begin R&D on its own. The R&D and launching of the product in an international exhibition was a success, yet Yang met unexpected difficulties when building the factory for production. The construction contractor turned out to be dishonest and the completion of the factory’s construction seemed hopeless. Yang and his team felt lost in handling the situation. Yang realized that entrepreneurial success was really a tough and rough road!
源语言英语
页数8
出版状态已出版 - 1 1月 2005

案例编号

ENT-14-023

案例规范编号

ENT-14-023-CE

案例类型

Field

更新日期

2016-06-17

来源

China Europe International Business School

关键词

  • Entrepreneurship
  • Medical Devices
  • Product R&D
  • Project Management
  • Strategic Planning

案例学科表

  • 创业

案例行业表

  • 医疗保健服务

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