This case is a supplement to A Rough Road to Entrepreneurial Success (A).Mr. Yang’s company had been doing well in its choice of a heart valve project, yet the market was too small. Thus, the company decided to enter the surgical stapler market and begin R&D on its own. The R&D and launching of the product in an international exhibition was a success, yet Yang met unexpected difficulties when building the factory for production. The construction contractor turned out to be dishonest and the completion of the factory’s construction seemed hopeless. Yang and his team felt lost in handling the situation. Yang realized that entrepreneurial success was really a tough and rough road!
|州||已出版 - 1 1月 2005|
Case normative numberENT-14-023-CE
Published byChina Europe International Business School
- Medical Devices
- Product R&D
- Project Management
- Strategic Planning