B2B E-commerce in China: The story of Alibaba.com

Waldemar A. Pförtsch.

Research output: Other contributionCase Studies


In 2007, Alibaba.com had its initial public offering (IPO) at the Hong Kong Stock Exchange. The company raised 1.33 billion Hong Kong dollars, the second-largest investment offering since Google’s IPO. High hopes from the investment community had pushed the stock price even higher since then. Alibaba’s market presence had changed the competitive landscape in China, and the leadership style of Alibaba founder Jack Ma shed light on the challenges and opportunities of China’s e-commerce market. Jack Ma was preparing to further expand his company’s offerings in China and abroad. Could such an ambitious expansion could be continued with the existing strategy?
Original languageEnglish
Number of pages25
Publication statusPublished - 1 Jan 2008

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Published by

China Europe International Business School


  • Alibaba
  • B2B(Business-to-business)
  • Business Model
  • Corporate Growth
  • E-commerce

Case studies discipline

  • Marketing
  • Strategy

Case studies industry

  • Retail Trade


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