摘要
In 2007, Alibaba.com had its initial public offering (IPO) at the Hong Kong Stock Exchange. The company raised 1.33 billion Hong Kong dollars, the second-largest investment offering since Google’s IPO. High hopes from the investment community had pushed the stock price even higher since then. Alibaba’s market presence had changed the competitive landscape in China, and the leadership style of Alibaba founder Jack Ma shed light on the challenges and opportunities of China’s e-commerce market. Jack Ma was preparing to further expand his company’s offerings in China and abroad. Could such an ambitious expansion could be continued with the existing strategy?
| 源语言 | 英语 |
|---|---|
| 页数 | 25 |
| 出版状态 | 已出版 - 1 1月 2008 |
案例编号
STR-14-033案例规范编号
STR-14-033-CE案例类型
Library更新日期
2016-06-18来源
China Europe International Business School关键词
- Alibaba
- B2B(Business-to-business)
- Business Model
- Corporate Growth
- E-commerce
案例学科表
- 市场营销
- 战略
案例行业表
- 零售