Dow Greater China: Localizing the Corporate Sustainability Strategy

Lydia J. Price (First Author), Haitao Yu (Participant Author)

Research output: Other contributionCase Studies


The case illustrates the leadership challenges faced by Peter Wong, CEO of Dow Chemical Greater China, when locally implementing Dow's global sustainability strategy. A key question was whether a sustainability strategy could meaningfully contribute to the company's regional competitiveness and financial health when Greater China had only recently begun to tackle its sustainability challenges. Dow's 20-year journey of embedding sustainability in global corporate strategy is reviewed in some detail, illustrating the step-by-step process of aligning resources, transforming culture, and building external partnerships to enhance the possibility that sustainability strategies yield financial gains.
Original languageEnglish
Number of pages17
Publication statusPublished - 1 Jan 2018

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Published by

China Europe International Business School


  • Change Management
  • Chinese businesses
  • responsible leadership
  • sustainability strategy

Case studies discipline

  • General Management
  • Strategy
  • Ethics & Social Responsibility

Case studies industry

  • Professional, Scientific, and Technical Services


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