Dow Greater China: Localizing the Corporate Sustainability Strategy

Lydia J. Price (First Author), Haitao Yu (Participant Author)

科研成果: 其它稿件案例

摘要

The case illustrates the leadership challenges faced by Peter Wong, CEO of Dow Chemical Greater China, when locally implementing Dow's global sustainability strategy. A key question was whether a sustainability strategy could meaningfully contribute to the company's regional competitiveness and financial health when Greater China had only recently begun to tackle its sustainability challenges. Dow's 20-year journey of embedding sustainability in global corporate strategy is reviewed in some detail, illustrating the step-by-step process of aligning resources, transforming culture, and building external partnerships to enhance the possibility that sustainability strategies yield financial gains.
源语言英语
页数17
出版状态已出版 - 1 10月 2018

案例编号

STR-18-520

案例规范编号

STR-18-520-CE

案例类型

Field

更新日期

2018-10-19

来源

China Europe International Business School

关键词

  • Change Management
  • Chinese businesses
  • responsible leadership
  • sustainability strategy

案例学科表

  • 综合管理
  • 战略
  • 伦理与社会责任

案例行业表

  • 专业、科学与技术服务

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