Supply Chain Innovation——Homekoo: A Mass-customization-based Furniture Producer

Wenhui Fu (First Author), Xiande Zhao (Participant Author), Bo Yan (Participant Author)

Research output: Other contributionCase Studies


Researched in 2014, this case explores the supply chain innovation of a mass customization-based furniture producer, Homekoo. This case discusses three managerial issues: (1) how the Internet and ICT can be used to foster and support supply chain innovations; (2) how to create mutual value with customers and promote manufacturing servitization; and (3) how to innovate business models through the network platform and achieve mutual benefit for upstream and downstream partners. This case is suited to MBA and EMBA coursework on operations management and service innovation.
Original languageEnglish
Number of pages22
Publication statusPublished - 30 Oct 2015

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Published by

China Europe International Business School


  • Business Model
  • Mass Customization
  • Network platforms
  • Process reengineering
  • Supply Chain Innovation
  • Transformation

Case studies discipline

  • Operations & Management Science
  • General Management
  • Service Management

Case studies industry

  • Professional, Scientific, and Technical Services


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