摘要
Researched in 2014, this case explores the supply chain innovation of a mass customization-based furniture producer, Homekoo. This case discusses three managerial issues: (1) how the Internet and ICT can be used to foster and support supply chain innovations; (2) how to create mutual value with customers and promote manufacturing servitization; and (3) how to innovate business models through the network platform and achieve mutual benefit for upstream and downstream partners. This case is suited to MBA and EMBA coursework on operations management and service innovation.
源语言 | 英语 |
---|---|
页数 | 22 |
出版状态 | 已出版 - 30 10月 2015 |
案例编号
OMS-15-039案例规范编号
OMS-15-039-CE案例类型
Field更新日期
2016-06-23来源
China Europe International Business School关键词
- Business Model
- Mass Customization
- Network platforms
- Process reengineering
- Supply Chain Innovation
- Transformation
案例学科表
- 运营与管理科学
- 综合管理
- 服务管理
案例行业表
- 专业、科学与技术服务