每年的科研成果
每年的科研成果
科研成果
- 5 期刊论文
- 5 个结果
搜索结果
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2022
When and how brands affect importance of product attributes in consumer decision process
Park, H. Y. & Chang, S. R., 19 12月 2022, 在: European Journal of Marketing. 56, 13, 页码 1-25 25 页码科研成果: 期刊稿件 › 期刊论文
开放访问文档5 引用 (Web of Science)163 下载量 (Pure) -
2021
How Consumers Spend and Distribute Money Tainted by Anger
Park, H. Y., 2021, 在: Journal of Distribution Science (유통과학연구). 19, 7, 页码 51-59科研成果: 期刊稿件 › 期刊论文
开放访问文档78 下载量 (Pure) -
How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal
Choi, J. & Park, H. Y., 2021, 在: International Journal of Research in Marketing. 38, 3, 页码 749-769科研成果: 期刊稿件 › 期刊论文
开放访问文档99 下载量 (Pure) -
When and How Brands Affect Attribute Weights in Consumer Decision Processes
Park, H. Y. & Chang, S. R., 2021, 在: European Journal of Marketing. forthcoming科研成果: 期刊稿件 › 期刊论文
开放访问文档45 下载量 (Pure) -
2020
The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing
Choi, J., Park, H. Y. & Madhavaram, S. R., 2020, 在: Journal of Retailing. 96, 2, 页码 251-265科研成果: 期刊稿件 › 期刊论文
20 引用 (Web of Science)