蒋 炯文

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• 2021

  Do "Little Emperors" Get More Than "Little Empresses"? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households

  Lin, C., Chiang, J., Zhang, Y. & Chen, Y., 2021, 在: Marketing Science. 40, 6, 页码 1123-1146

  科研成果: 期刊稿件 › 期刊论文

  开放访问

  文档

  • Girls 100%
  • Boys 100%
  • Expenditure 60%
  • Enterprise 60%
  • e-Commerce Marketing 60%
  1 引用 (Web of Science)

  78 下载量 (Pure)

• Information Search and Product Returns Across Mobile and Traditional Online Channels

  Zhang, Y., Voorhees, C. M., Lin, C., Chiang, J., Hult, G. T. M. & Calantone, R. J., 2021, 在: Journal of Retailing.

  科研成果: 期刊稿件 › 期刊论文

  • Return 100%
  • Search 44%
  • Customers 33%
  • Customer 33%
  • Category 33%
  5 引用 (Web of Science)
• 2018

  Dyad Calling Behavior: Asymmetric Power and Tie Strength Dynamics

  Shi, M., Chiang, J. & Yang, B., 2018, 在: Journal of Interactive Marketing. 42, 页码 63-79

  科研成果: 期刊稿件 › 期刊论文

  • Simulation Mode 100%
  • Mobile Phones 50%
  • Dyad 50%
  • Service Industries 50%
  • Pricing 50%
  2 引用 (Web of Science)
• 2014

  Contrasting the Drivers of Switching Intent and Switching Behavior in Contractual Service Settings

  Wirtz, J., Chiang, J., Malhotra, N. & Xiao, P., 2014, 在: Journal of Retailing. 90, 4, 页码 463-480

  科研成果: 期刊稿件 › 期刊论文

  • Intention 100%
  • Switching Behaviour 100%
  • Construal 20%
  • Research 20%
  • Marketing Management 20%
  42 引用 (Web of Science)

• 中国电影业: 闪光的未必都是金子

  Chiang, J. & Jeongwen, C., 2014, 在: 英语文摘. 11, 页码 1

  科研成果: 期刊稿件 › 期刊论文
• 2012

  Determining Consumers' Discount Rates with Field Studies

  Yao, S., Chiang, J., Mela, C. F. & Chen, Y., 2012, 在: Journal of Marketing Research. 49, 6, 页码 822-841

  科研成果: 期刊稿件 › 期刊论文

  • Discount Rate 100%
  • Pricing 33%
  • Profits 25%
  • Profit 25%
  • Utility 25%
  43 引用 (Web of Science)

• 中国顶级品牌的营销要点

  Chiang, J., 2012, 在: 商学院. 4, 页码 0012-0013

  科研成果: 期刊稿件 › 期刊论文