Jeongwen Chiang

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• 2021

  Do "Little Emperors" Get More Than "Little Empresses"? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households

  Lin, C. (First Author), Chiang, J. (Participant Author), Zhang, Y. (Participant Author) & Chen, Y. (Participant Author), 2021, In: Marketing Science. 40, 6, p. 1123-1146

  Research output: Contribution to journal › Journal

  Open Access

  File

  • Girls 100%
  • Boys 100%
  • Expenditure 60%
  • Enterprise 60%
  • e-Commerce Marketing 60%
  3 Citations (Web of Science)

  127 Downloads (Pure)

  

  • Citations
    • Citation Indexes: 5
  • Captures
    • Readers: 57
  • Mentions
    • News Mentions: 1

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• Information Search and Product Returns Across Mobile and Traditional Online Channels

  Zhang, Y. (First Author), Voorhees, C. M. (Participant Author), Lin, C. (Participant Author), Chiang, J. (Participant Author), Hult, G. T. M. (Participant Author) & Calantone, R. J. (Participant Author), 2021, In: Journal of Retailing.

  Research output: Contribution to journal › Journal

  • Return 100%
  • Search 44%
  • Customers 33%
  • Customer 33%
  • Category 33%
  9 Citations (Web of Science)

  

  • Citations
    • Citation Indexes: 16
  • Captures
    • Readers: 95
  • Mentions
    • News Mentions: 2

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• 2018

  Dyad Calling Behavior: Asymmetric Power and Tie Strength Dynamics

  Shi, M. (First Author), Chiang, J. (Participant Author) & Yang, B. (Participant Author), 2018, In: Journal of Interactive Marketing. 42, p. 63-79

  Research output: Contribution to journal › Journal

  • Simulation Mode 100%
  • Mobile Phones 50%
  • Dyad 50%
  • Service Industries 50%
  • Pricing 50%
  2 Citations (Web of Science)

  

  • Citations
    • Citation Indexes: 2
  • Captures
    • Readers: 20

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• 2014

  Contrasting the Drivers of Switching Intent and Switching Behavior in Contractual Service Settings

  Wirtz, J. (First Author), Chiang, J. (Participant Author), Malhotra, N. (Participant Author) & Xiao, P. (Participant Author), 2014, In: Journal of Retailing. 90, 4, p. 463-480

  Research output: Contribution to journal › Journal

  • Intention 100%
  • Switching Behaviour 100%
  • Construal 20%
  • Research 20%
  • Marketing Management 20%
  46 Citations (Web of Science)

  

  • Citations
    • Citation Indexes: 76
  • Captures
    • Readers: 258

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• 中国电影业: 闪光的未必都是金子

  Chiang, J. (First Author) & Jeongwen, C. (Participant Author), 2014, In: 英语文摘. 11, p. 1

  Research output: Contribution to journal › Journal
• 2012

  Determining Consumers' Discount Rates with Field Studies

  Yao, S. (First Author), Chiang, J. (Participant Author), Mela, C. F. (Participant Author) & Chen, Y. (Participant Author), 2012, In: Journal of Marketing Research. 49, 6, p. 822-841

  Research output: Contribution to journal › Journal

  • Discount Rate 100%
  • Pricing 33%
  • Profits 25%
  • Profit 25%
  • Utility 25%
  45 Citations (Web of Science)

  

  • Citations
    • Citation Indexes: 70
    • Policy Citations: 6
  • Captures
    • Readers: 117
  • Social Media
    • Shares, Likes & Comments: 625

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• 中国顶级品牌的营销要点

  Chiang, J. (First Author), 2012, In: 商学院. 4, p. 0012-0013

  Research output: Contribution to journal › Journal