Jeongwen Chiang

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2021
Do "Little Emperors" Get More Than "Little Empresses"? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households
Lin, C., Chiang, J., Zhang, Y. & Chen, Y., 2021, In: Marketing Science. 40, 6, p. 1123-1146
Research output: Contribution to journal › Journal

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1 Citation (Web of Science)

43 Downloads (Pure)
Information Search and Product Returns Across Mobile and Traditional Online Channels
Zhang, Y., Voorhees, C. M., Lin, C., Chiang, J., Hult, G. T. M. & Calantone, R. J., 2021, In: Journal of Retailing.
Research output: Contribution to journal › Journal
4 Citations (Web of Science)
2018
Dyad Calling Behavior: Asymmetric Power and Tie Strength Dynamics
Shi, M., Chiang, J. & Yang, B., 2018, In: Journal of Interactive Marketing. 42, p. 63-79
Research output: Contribution to journal › Journal
2 Citations (Web of Science)
2014
Contrasting the Drivers of Switching Intent and Switching Behavior in Contractual Service Settings
Wirtz, J., Chiang, J., Malhotra, N. & Xiao, P., 2014, In: Journal of Retailing. 90, 4, p. 463-480
Research output: Contribution to journal › Journal
41 Citations (Web of Science)
中国电影业: 闪光的未必都是金子
Chiang, J. & Jeongwen, C., 2014, In: 英语文摘. 11, p. 1
Research output: Contribution to journal › Journal
2012

中国顶级品牌的营销要点
Chiang, J., 2012, In: 商学院. 4, p. 0012-0013
Research output: Contribution to journal › Journal

Research output